an online travel site's inspector, a young lonely planet type, bounces along in a ugandan minibus with a group of people who contrast with his aryan looks. he's happy, joking, a little tested by the bouncy road and the fast driving. the advert cuts to a food market in a town somewhere. just as you are adjusting to the change of scene you find yourself amusedly (the emotional hangover from the previous scene) zooming in slowly on the open anus of a small to mid sized roasted mammal resting on its stomach with its roasted tail in the air. it could be a small pig but the tail is rather long. this is africa, however, so it could be a kind of pig. you cant see its head. the young high energy blonde man is cut back in, smiling.
it's daytime tv. roast pig anus.
in december last year the independent reported -
'Animal welfare organisation PETA is known for pushing boundaries with their ads - but their recent ad campaign went too far.
Before it could reach the public, London Buses banned the foundation’s new ad due to the “offensive” nature of the content.
'Picturing a gruesome image of a cooked dog head, garnished with apples and grapes, along with the words, “If you wouldn’t eat your dog, why eat a turkey? Start a new tradition. Go Vegan,” it is no wonder the advert was banned.'
so in the grotesque-images-of-cooked -animals-stakes, corporate ads are ok, animal welfare ads not.